Bacancy

Bacancy represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™.

12+

Countries where we have happy customers

1050+

Agile enabled employees

World wide offices

12+

Years of Experience

Agile Coaches

Certified Scrum Masters

1000+

Clients projects

1458

Happy customers

Empowering Retail Marketing With Seamless User Experiences

Overview

DigitalRetailX, headquartered in Beverly, MA, stands as a pioneering digital marketing agency. Dedicated to retailers nationwide, they excel in delivering innovative marketing solutions. Their product spectrum includes social media management, mobile app development, custom print portals, and a serialized coupon module, enabling result tracking across various platforms. Leveraging data-driven insights, DigitalRetailX empowers retailers with increased sales and precise marketing analysis. Their expertise extends to optimizing marketing strategies for superior ROI.

Technical Stack

Industry

Marketing & Advertising

Region

USA

Project Size

$100000 to $200000

Highlights

Tailored Coupons (Canvas Design)

Map-based Store Locator (GeoCoding API)

Traceable Serialized Coupons

Flexible User Push Notifications

How Bacancy Helped DigitalRetailX

Challenges & Solutions

Creating a Consistent Multi-Platform Experience

Solution: By implementing responsive design techniques, including media queries, we ensured that the website delivers a seamless and consistent user experience across diverse devices and screen sizes.

Enhancing Website Loading Speed

Solution: Through code optimization and upgrading the Rails version from 4 to 7, we significantly improved the website's loading speed and overall performance, minimizing user frustration due to slow loading times.

Precise Customer Tracking and Data Management

Solution: We integrated fingerprintJS and a distinctive key combination to ensure unique customer data for each installation. This enabled comprehensive customer tracking and data analysis, offering the client efficient management and valuable insights for informed decision-making.

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12+

Years of Business
Experience

1458+

Happy
Customers

12+

Countries with
Happy Customers

1050+

Agile enabled
employees

Core Features

Personalized Coupons (Designed and Obtained via Canvas)
Map-Based Store Locator (GeoCoding API)
Tailored Application and Buttons
Traceable Serialized Coupons
Graphical Statistics with HighChart Library
User-Centric Push Notification Customization

No. of Resources

Time Frame

December 2018 - Ongoing

Experience With Bacancy

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Fintech Platform Scalability & Growth Optimization

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Legacy Code Upgrades for Modern User Experience and Enhanced Data Analytics

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