Uncovering 04 Main Types and Benefits of Salesforce ISV Partnerships

Table of Contents

Introduction To ISV (Independent Software Vendor)

An (ISV) independent software vendor is an individual or organization that develops, markets, and sells software solutions that run on cloud platforms like AWS and AppExchange.

ISV Partners provide a customizable Salesforce platform where you can get simple calculator applications or complex applications that include a booking platform. Since ISV apps are developed on the Salesforce platform, you can easily find apps as per your requirement from the AppExchange. You can install them directly into your Salesforce terrain for a flawless experience.

Microsoft Azure, Amazon Web Service, Salesforce AppExchange are the top examples of Independent Software Vendors.

How Do ISVs Work?

Independent software vendors develop the applications or software based on the requirement of businesses, ISV partners, or individual customers. Firstly they clear all the license procedures or provide software and applications on a subscription. This immense demand for the cloud has made software management a lot easier.

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What is ISV Salesforce Partner?

In the beginning, most of the ISV used to sell their software directly to the customer. However, it wasn’t easy to scale business on a large scale after some time. To solve this issue, the easiest way is the ISV partnership.

ISV has seen immense growth after collaborating with partners. One of the biggest companies in ISV Salesforce partner is Microsoft. Moreover, there are several types of ISV partnerships that are worth considering to increase the growth of the business.

Types and Benefits of Salesforce ISV Partner

1. OEM Partnerships

OEM (Original Equipment Manufactures) partnership provides solutions by integrating software in existing products or applications.

OEM partnerships add value to the company’s existing product by integrating third-party apps or software functions. One of the common examples to understand the OEM partnership is Google Maps which is integrated with Uber’s existing application to give an exact solution to its customers.

Benefits of OEM Partnerships

• It reduces the development cost and time
• OEM partnership provides high-quality elements
• The partnership enhances the user experience and functionality of the application
• OEM partnership provides flexible production and manufacturing potential.

2. Reseller Partnerships

The partnership in which companies sell products or software to another company is called Reseller Partnership. Reseller Partnership boosts businesses by enhancing their product by adding another Salesforce ISV software.

The growth of businesses increases whenever this partnership sells products to customers that find difficulty in reaching out to the software owners. It helps both the seller and buyer by fulfilling their respective needs.

One of the important factors of Reseller partnership is that it works on the VAR model (Value-added-reseller).

Benefits of Reseller Partnerships

• Customers can get access to the global market
• Reseller Partnerships provide rapid growth without hiring in-house recruitment
• Reseller provides customer support and technical assistance to understand software more precisely
• Reseller partnership provides access to selling partners from trusted platforms such as Salesforce.

3. Payment Partnerships

Payment partnership revolves around making payment procedures smooth in any Salesforce ISV. Payment partnerships bring a huge amount of trust and great user experience, which ultimately helps in business growth.

It is required to have a payment partnership with a good payment merchant to get a convenient solution in building, scaling, and managing working payment acceptance procedures.

Salesforce ISV can get revenue benefits by having a payment partnership because few software companies divide the transaction initiated by merchant users. Therefore, a correct payment partnership can help get into a new revenue model through ISV.

Benefits of Payment Partnerships

• Large-scale partnership opportunities include high-performance tools to manage vendors and merchants
• Payment partnership adds more value to the merchant clients.

4. SaaS Investment Partnerships

Saas Partnership, or investment partnership, helps businesses grow by providing adequate funds. Salesforce ISV is in a very competitive environment where it is required to upgrade or update your product to scale your business.

This Saas investment partnership helps businesses to raise funds through venture capitalists without getting any negative impact on business. Venture Capitalist works as private equity companies that invest some required funds in your business to provide rapid, scalable growth to startups or large corporations.

Benefits of SaaS Investment Partnerships

• SaaS Investor Partnerships allow getting high capital raise to boost your business
• The business owner can build long-term relationships with venture capitalists to get more funds
• Partnership with these SaaS investors helps in getting advice or guidance on business development decisions.

Challenges Faced by Salesforce ISV Partners

After getting details information about the types of ISV partners and the advantages of ISV partners, it is important to understand the challenges that might occur while collaborating with Salesforce ISV partners.

High Competition

As we have understood in the above part of the blog, many businesses are shifting to cloud-based and digital platforms, which is why ISV partners are increasing.

This becomes challenging for Salesforce ISV to attract and get businesses from the organization. It is not possible for every Salesforce ISV partner to get business by avoiding high competition. Therefore, it is important for the service providers to prove their individuality or uniqueness by fulfilling the niche requirement of the business.

Inflexible Review Process

After successfully developing the application, it is required to list the application on the Salesforce platform to have AppExchange. The Salesforce platform does not provide leniency in checking the application’s performance. If the application is not upto the mark, it won’t be listed on the salesforce marketplace.

Evaluating the application’s quality is so strict that if it is not upto the mark, it will get rejected from the listing on AppExchange.

The overall listing process is time-consuming. It might take 2 to 4 weeks to get listed if it passes all the checks. However, the ISV partner gets good credibility once the application is listed on the Salesforce AppExchange platform.

Key Take Away

Frequently Asked Questions (FAQs)

What is the benefit of ISV certification?

ISV certification guarantees that the application or software can easily collaborate with any hardware. Moreover, ensures that it will provide a high-quality user interface and performance.

What is the difference between SI and ISV?

SI ( System Integrator ) is for partners who want to provide services related to Salesforce. On the other side, ISV ( Independent Software Vendor ) is for those who want to develop and sell their applications or software to customers through Salesforce.

What are the benefits of Salesforce Integration?

Salesforce Integration provides enhanced productivity, access to various sources, robotic workflow, etc.

What are the top Salesforce ISV partners?

The top ISV partners are Accenture, Wipro, IBM, Capgemini, TCS.