How Marketers Can Build and Manage Amazing Experiences With Salesforce Marketing Cloud?

• Bacancy Technology
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• Salesforce

Introduction

The way businesses connect with their customers is continuously evolving with every passing year. According to the experts, delivering a smooth customer experience and expanding brand visibility is essential for the companies as the products or services they offer to their consumers and business buyers. That’s why the Salesforce marketing cloud comes into the picture and gets massive demand in the market worldwide.

In Oct. 2019, the world’s most excellent CRM, Salesforce, introduced Marketing Cloud that helps businesses power up their digital marketing, know their customers, build robust customer relationships and optimize business image from anywhere.

This post will guide you through the complete Salesforce Marketing Cloud platform and its business benefits, products, and importance that help you understand how Salesforce Marketing Cloud 2021 can bring a difference to your business process.

Before digging into deep, let’s understand first-

What is Salesforce Marketing Cloud?

Marketing Cloud is one of the innovative and engaging products of Salesforce that help organizations to expand their business visibility on the online marketplace. This platform is designed to boost the businesses’ digital marketing, assisting them in sending the right message at the right time to their customers, knowing them with a perfect 360-degree view, and engaging them in multiple ways.

This platform helps organizations grow with it; it comes with marketing automation tools that offer customization to every customer and bring new digital capabilities to the company. Its integrated marketing tools let you deepen customer relationships and power your marketing to a great extent.

At present, Salesforce Marketing Cloud market share is 2.14%, with more than 11309 companies using this software. Popular industries like Retail, hospitality, finance, media & entertainment use this software to enhance their business reach.

Moving on, let’s discuss-

Salesforce Marketing Cloud Products

Salesforce marketing cloud 2021 comes with a wide range of products that help companies to accelerate their digital marketing activities. Every product comes with unique features and functionalities that play a vital role in customer touchpoints and boosts business sales.

This section mentioned the critical marketing cloud products that help you increase customer engagement and brand visibility.

1. Journey Builder

Journey builder is one of the exciting salesforce marketing cloud 2021 products that help organizations deliver personalized customer experience at every stage of the customer lifecycle. This platform allows you to understand how to establish a seamless customer experience with every interaction via mail, advertisements, mobile, and web. It assists you in identifying the humanized moments that define the customer experience and using them to establish one-on-one relationships with the customers.

It harnesses all your customer data based on their behavior, browsing habits, purchase history, preferences, and expectations and builds personalized messaging. Whether it is email, mobile, web, or apps, it connects your message to every marketing channel so that your customers can get it at the right time from anywhere.

2. Email Studio

This Salesforce product lets you tap the large audience size by building smarter emails. It is another unique marketing cloud product that helps digital marketers to drive success with email. Whether it is a primary marketing campaign or sophisticated one-to-one messaging, Email Studio will help you reach your potential audience with the perfect content.

This platform comes with drag-and-drop segmentation tools that help companies filter millions of customers’ profiles in seconds. It segments the profiles based on their data, making it easy for the companies to tap customers with personalized emails. Be it custom messaging, data imports, or customer reports, it automates everything for you quickly.

3. Data Studio

Marketing Cloud’s Data Studio helps you with premium customer data. It is a comprehensive product that allows organizations to discover unique customer insights. Its audience discovery tools assist marketing professionals in finding new audiences quickly.

This platform lets enterprises manage their data like a pro; it comes with features that allow organizations to keep and share their data according to their will. They can make their data publicly available or do private data sharing with their trusted partners.

4. Social Studio

Social studio helps organizations to know the customer experience with their brands in real-time. This product offers comprehensive reports of the company’s social accounts. It allows businesses to get a clear picture of their customers by routing their social media posts to their CRM platform. Moreover, it assists professionals in creating and approving content for different social networks and accounts.

The marketing command center lets marketing professionals monitor the social and marketing campaigns activities with a single interface.

5. Datorama

Datorama is a one-stop dashboard that helps businesses gather and review all marketing channels’ insights. It offers comprehensive reports and insights of email, social, web landing pages, and sales platforms that allow businesses to improve their efficiency and scalability. With this marketing dashboard, marketing professionals can easily optimize leads, pipeline growth, and conversion

6. Advertising Studio

This platform helps build a personalized customer experience by harnessing customer data across marketing channels. Be it Google or Facebook, it synchronizes the customer data instantly and keeps them updated. It helps companies to reach potential customers on a large scale.

7. Mobile Studio

This product helps enterprises to tap their customers via mobile marketing. Whether it is customized messaging, SMS, push notifications, or group messages, it assists digital marketing professionals to reach their customers on any device.

8. Interaction Studio

This product takes personalization to an entirely new level; it allows organizations to take 1-to-1 personalization in action. With this product, organizations can easily understand their customers’ needs and demands. It monitors their digital behaviour like active-inactive time, offline behaviour, browsing pattern to understand their interest and expectations.

9. Pardot

Pardot is one of the most efficient salesforce marketing cloud tools that empower sales teams to close more deals. This product helps you to automate your marketing campaigns, generate more leads and calculate marketing ROI. The smart lead nurturing feature in Pardot helps sales professionals to close more deals effectively.

What is Salesforce Marketing Cloud Einstein?

Salesforce marketing cloud einstein is a tool that provides organizations with detailed insights and reports that informs the content and timing of the marketing activities. With marketing cloud Einstein, you can add AI into your marketing process and solve standard use cases with better results.

The Einstein tool comes with smart data analytics that helps marketers to make good predictions. With the Einstein app dashboard, the professional can generate qualitative predictions, analytics, insights. Moreover, it helps you make your marketing performance better; it sends timely alerts that allow you to change your marketing performance regardless of the stage of the marketing cloud you are in.

Following are the popular Einstein cloud solutions that assist you with enhanced customer experience, social reach, customer engagement, and more.

• Einstein Engagement Scoring
• Einstein Messaging Insights
• Einstein Send Time Optimization
• Einstein Engagement Frequency
• Einstein Copy Insights
• Einstein Content Selection
• Einstein Content Tagging
• Einstein Email Recommendations
• Einstein Web Recommendations

Benefits of Salesforce Marketing Cloud 2021

Sfdc marketing cloud offers a wide range of business benefits that helps you to take your business to the next level. Following are a few critical benefits of the Marketing cloud that attracts a large number of companies to opt for it:

Customization

One of the most significant benefits of the Salesforce marketing cloud is customization. With the help of AI, this platform makes the interaction more personalized. It equips your customer’s data with the Einstein tool and enables you to communicate with your customers more effectively.

Security

When it comes to security, no one can beat Salesforce to date. It comes with encryption functionality that keeps your data highly secure and safe from everyone.

Innovation

The salesforce marketing cloud platform comes with a wide range of solutions that help businesses connect with their potential customers on a large scale. Be it for social media, marketing campaigns, or generating leads, the marketing cloud has perfect solutions for all the business requirements. It offers unique ways to tap customers and deliver them a seamless customer experience.

Connected Ecosystem

Salesforce marketing cloud 2021 is a unified platform that offers multiple solutions. Whether it is sending emails, creating engaging social posts, tapping customers via personalized SMS, running advertisements, or creating content, businesses can do it perfectly with this single CRM product.

Enhanced Customer Experience

It offers personalized customer services that help in boosting customer engagement towards the business platform. It lets organizations understand their customers deeply by providing them with a complete 360-degree view. This allows them to create tailor-made solutions for their customers and boost engagement.

Boost Sales

It helps marketing professionals to predict sales with the help of detailed insights, analytics, and reports. Its marketing automation tools drive ROI and accelerate sales to a great extent.

Why Choose Salesforce Marketing Cloud 2021?

In this section, we have mentioned a few questions which are general yet crucial for organizations. If most of the answers are in NO, then it is high time for you to go for Salesforce Marketing Cloud:

• Do you know your customers’ next move or demand?
• Do you know how to manage and track all your events and webinars at one centralized location?
• Have you created customized content and landing pages using templates?
• Do you know the impact of marketing campaign’s on your end prospects?
• Can you track your marketing and sales funnels all over the world?

If your team cannot track down all the things seamlessly, then it is time for you to integrate the Salesforce Marketing Cloud 2021 into your business system today.

Undoubtedly, the Salesforce marketing cloud brings digital success with better customer service and acquisition and takes your business to new success heights.

Final Words

Frequently Asked Questions (FAQs)